Jaclyn Smith^TM Jewelry

Timeless Beauty. Modern Style. Exceptional Value.

Hansa USA is proud to partner with Jaclyn Smith to develop the Jaclyn Smith™ Jewelry Collection, a budget-friendly, high-impact fashion jewelry line inspired by Jaclyn’s timeless elegance and iconic personal style. Loved for generations, Jaclyn Smith represents beauty, confidence, and approachability — qualities reflected in every piece we create.

This collection is designed to deliver beautiful, trend-right jewelry at highly accessible price points, making it ideal for high-volume retail partners across the United States.

Brand Positioning

Jaclyn Smith™ Jewelry is made for women who want to look polished, stylish, and feminine without overspending. The collection blends classic Jaclyn charm with fresh, modern fashion details, resulting in jewelry that looks far more expensive than its price.

This is everyday jewelry—elegant, flattering, wearable, and universally appealing.

Product Strategy

The launch collection will feature a broad, versatile assortment designed for strong sell-through, easy replenishment, and high-volume distribution.

Initial Assortment

30–50 Earrings
Hoops, studs, drops, pavé accents, and fashion-forward silhouettes.
30–50 Necklaces
Pendants, layers, chains, stations, and contemporary classics.
30–50 Bracelets
Stretch styles, bangles, links, charm bracelets, and mixed-material designs.

Each piece delivers maximum perceived value, ensuring the customer sees elevated style at an accessible price — ideal for mass retail environments.

Design Language

The Jaclyn Smith aesthetic is:

Classic with a modern twist
Softly glamorous and feminine
High-impact without high cost
Beautifully wearable for women of all ages

Stones, finishes, and silhouettes are selected to offer sparkle, refinement, and timeless appeal, mirroring Jaclyn’s own enduring beauty.

Distribution Strategy

Jaclyn Smith™ Jewelry is strategically developed for large-scale national distribution, with a focus on retail channels that thrive on value, volume, and broad customer reach.

Retail Categories

Discount & Value Department Stores
Excellent for high-volume fashion jewelry programs with broad demographic appeal.
Big Box Retailers
Accessible, everyday retailers where value-conscious women shop for fashionable accessories.
National E-Commerce Retailers & Marketplaces
Ensures maximum exposure across major online platforms.
Off-Price Retailers
Ideal for fast-turning, treasure-hunt environments that embrace trend-forward jewelry.

This multi-channel strategy positions Jaclyn Smith™ Jewelry for widespread visibility and strong nationwide sales.

Why Jaclyn Smith™ Jewelry Wins

Nationally recognized, trusted name
High perceived value — looks premium, priced affordably
Deep emotional connection with multigenerational customers
Large SKU counts support fast, high-volume sell-through
Perfect balance of trend and classic design
Optimized for mass-market and high-traffic retail channels

A Collection Inspired by an Icon

Jaclyn Smith™ Jewelry celebrates the grace, style, and timeless charm that made Jaclyn a beloved American figure. Designed for daily wear, gifting, and personal expression, the collection empowers women to look beautiful and confident — without compromise.

Timeless. Stylish. Affordable.
A jewelry line inspired by Jaclyn’s enduring elegance.