Hansa USA — Strategy

Mission: Bringing Jewelry To Brands

Hansa USA is building one of the most dynamic and forward-thinking jewelry companies in North America. Our strategy centers on partnering with iconic brands to create meaningful, scalable jewelry extensions that strengthen brand equity and drive new revenue. With world-class product development, vertically integrated operations, and deep expertise across fashion, bridge, and fine jewelry, Hansa USA delivers both speed and excellence to our partners and retailers.

Our Brand Portfolio

As of 2025, Hansa USA manages a growing portfolio that includes four nationally recognized brands

  • Martha Stewart Logo
  • Jaclyn Smith Logo
  • Wounded Warrior Project Logo
  • Bruno Magli Logo

along with our wholly owned direct-to-consumer retail business,

  • Superjeweler Logo

These brands represent a diversity of consumers:

  • Martha Stewart™ brings trusted lifestyle authority.
  • Jaclyn Smith™ resonates deeply with women seeking timeless, affordable style.
  • Bruno Magli™ delivers Italian sophistication and modern luxury.
  • Wounded Warrior Project® reflects our patriotism and commitment to honoring those who have served our country.
  • SuperJeweler.com gives us full D2C capability and a 20-year customer base.

By year-end 2025, our portfolio will expand to five licensed brands plus SuperJeweler, strengthening our position across consumer demographics and price points.

2026 Growth Outlook

Looking ahead, Hansa USA expects to add three to five additional brands in 2026, forming a strong and diverse licensing portfolio that accelerates our growth strategy.

Our expansion emphasizes two key categories:

1. Major, Well-Known Heritage Brands (2–3 additions)

We are in discussions with several large, nationally recognized brands that currently do not offer jewelry. These partnerships will allow us to build entirely new categories for iconic names with loyal, multigenerational audiences.

2. Trend-Driven, Youth-Oriented Brands (2–3 additions)

To diversify across age groups and accelerate growth, Hansa USA will license trend-forward, culturally relevant brands that resonate with younger consumers. These partnerships will expand our reach into emerging fashion trends and social-first retail opportunities.

This balanced portfolio strategy enables us to serve every major segment of the jewelry market—from legacy consumers to Gen Z—while maintaining strong pricing, channel control, and brand integrity.

How We Win

Vertically Integrated Operations

Hansa USA offers a complete solution—from design and prototyping to manufacturing, compliance, fulfillment, customer service, and sales distribution. Our structure ensures reliability, quality, and speed to market.

Technology-Driven Infrastructure

We support omnichannel retail, marketplace retailing, drop-ship, and D2C e-commerce through sophisticated logistics and scalable technology platforms—shipping most orders within 24 hours.

Retail Relationships at Scale

With access to department stores, specialty retailers, military exchanges, clubs, off-price retailers, and global e-commerce platforms, we are able to launch and grow jewelry programs with controlled channel strategy and maximum commercial impact.

Commitment to Excellence

Our leadership brings decades of experience across manufacturing, branding, retail, and licensing. We aim to deliver unmatched value to our partners by outperforming competitors in quality, support, and profitability.

Our Vision

Hansa USA is transforming from a traditional wholesaler into a branded jewelry powerhouse, with a multi-brand portfolio capable of serving every major consumer demographic. Through strategic partnerships, operational excellence, and disciplined brand expansion, our goal is to build one of the most significant and successful jewelry companies in North America.